Friday, July 24, 2009

Read Twice, Post Once

Continuing with our tips on blogging...

Have you ever been in the middle of reading something that you found absolutely interesting, but you were distracted every third word because the piece obviously didn't make it to the proofing stage? There may be a few things more irritating to readers than a poorly edited piece, but I can't think of any. Readers, book clubs, and authors all blog continuously about the importance of proofreading manuscripts prior to having them published. This is a hot topic among all three groups. Imagine how much more distracting a poorly edited blog or blog comment can be. Unlike a novel or non-fiction work, blogs and blog comments are meant to be quick and dirty and leave very little room for error due to the length of the posting. As a rule of thumb for all writing, but especially blogs - read twice, post once.

Conscientious Blogging

While blogging is a means of making your view point known and does assist an author in promoting his/her writing and building his/her brand, it also shares a piece of the author’s personality with a blogging community. For this reason, it is most important to blog carefully. There a number of subjects that individuals have strong opinions about. Among them are politics, religion, and social ills, but that doesn't mean that the individual as an author is at liberty to share his/her thoughts so freely. Remember, everything that is posted online stays online. This is no different than publishing any type of work (blogging is a form of publishing). That being the case, authors must be conscientious enough to place their opinions carefully. Unless it is your marketing goal, you don't want to publish a blog or blog comment that could potentially kill your career before it gets started or end a wonderful ride in the literary world.

Sunday, July 5, 2009

Blog, Blog, Blog

If you don't feel like you can do anything online or you don't have the time for extensive promotion, the quickest and simplest thing you can do is have a blog. A blog is a great way to keep your site fresh (search engines love sites that are updated often) and a blog is a great way to reach your reader. If you don't have a blog or haven't blogged in a while, take heart: start somewhere and plan to blog a minimum of twice weekly. You'll need at least two posts a week to keep it current.

~ Tip shared courtesy of APOOO Book Club

July Post Schedule

This month we will focus on important marketing tools for authors. In this day and age, an author's web presence is just a important as their physical persona. One important and easy way to develop a strong web presence is through blogging. Each week in July, we will share one tip from our publisher prospecitve or one tip as noted by a BPP affiliates on the importance of blogging. Feel free to comment and share.